Black-marketeering

What do you do when you burn the bread to a crisp?

Chuck it away? Give it to the birds?

No. Apply some clever marketing like the people at Asda do.

Sell it as a 'well fired' loaf.

Taste the difference?

Yes, I did. And it's burnt.

Pure. Creative. Genius.

Laughing stock

The laugh's on Asda as Katy L discovers this t-shirt for sale in the George section.

As people of a certain age will already have said to themselves in Joyce Grenfell's voice,

'George, don't do that.'