Well, yes, I believe they do.
But then again, I'm a Printer. Have been for many years. As such, I help people communicate effectively. Whether they're writing a text book, presenting a business card or having marketing material printed.
I do like the fact that the Internet empowers virtually all of us. Just about everyone can be a publisher these days. Which means that we can all have a say. But, as Peter Parker would have us remember, with this power comes responsibility.
And I believe we should maintain a responsibility to those with whom we're communicating. The responsibility to be clear, accurate, professional and unambiguous. We run the risk of being none of these if we fail to spell correctly or use the wrong word; if we misplace punctuation, or we don't punctuate at all.
For example, a mistake could result in a lost sale. A confusing message. A missed opportunity. A disgruntled customer. Even litigation.
As I say at the top of the page, I'm not perfect. And I'm not a Grammar Nazi. I don't go round correcting everyone and everything. I simply believe that we should strive to spell and use words properly in order to communicate effectively.
And I really want to help people understand the correct placement of apostrophe's.
Sorry. Couldn't resist that.
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