Bull Titan US is the brand name of a range of casual and outdoor shoes.
But the kerning skills of the Chinese sign fitters make its Beijing shop appear just that bit more interesting.
Gaffes. Published. Especially by those that should know better.
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Friday, 13 June 2014
Clause for kerncern
Labels:
checking,
copywriting,
design,
gaffe,
keming,
kerning,
marketing,
proofreading,
reading,
shop window,
sign,
typo,
typography
Location:
Beijing, China
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