Wednesday, 4 March 2015

Location, location, location

Estate agents. Don't you just love 'em?

How would you like to live in an apartment located, as ReMax estate agency said in its advertising, 'close to one of the world’s leading financial districts and in one of the most cosmopolitan areas of London'.

ReMax went on to claim that 'Stepping inside your Flowers Way apartment you are transported to a luxurious haven, leaving the day’s stresses far behind.'

At £550,000 it sounded too good to be true.


It was.

ReMax owner, Tim Marshall, later apologised and blamed a 'typographical error' for the advert’s misleading description.

What was misleading about it?

Well, firstly, the apartments are in Luton. Yes, Luton, which is not quite 'one of the most cosmopolitan areas of London'. And, it's about 37 miles away from London's financial district.

Tim Marshall again: 'It should have read Luton as opposed to London. I have personally checked, and corrected when necessary, all properties we have advertised in Luton. We apologise for the error and trust that this typographical error can be treated as such and was not a deliberate attempt to mislead the public by ourselves' he says.

Goodness me, Tim. That's some typo.

So you actually meant 'close to one of the world’s leading financial districts and in one of the most cosmopolitan areas of Luton'?

Hmm. I'm not convinced.

Not least because, according to the Luton News newspaper, which had exclusively obtained the story, the Flowers Way flats actually backs on to the Red Lion pub, Luton Crown Court and G Casino, while the view from them would be of the town’s Park Viaduct carriageway.

As I said, that's some typo.

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