In only his second week in one of the top jobs at the BBC, Newsnight Editor Ian Katz thought he was sharing his opinions with one of his Twitter friends in a direct message. That's a private message. You know the type. The ones that start with a single letter d.
Katz is a former Deputy Editor at The Guardian newspaper, so you'll already appreciate where this is heading.
Sure enough, he omitted the d, thereby alerting the whole of his 20,000 or so followers, and the rest of the world for that matter, to his private thoughts about his programme and, in particular, about one of its interviewees: Rachel Reeves, the Labour MP for Leeds West and the Shadow Chief Secretary to the Treasury.
In just four lines he manages to say in one tweet everything you need to know about him.
Ms Reeves's reply was much more succinct, very funny and summed up her thoughts about him perfectly.
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