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Monday, 17 August 2015

Black-marketeering

What do you do when you burn the bread to a crisp?

Chuck it away? Give it to the birds?

No. Apply some clever marketing like the people at Asda do.

Sell it as a 'well fired' loaf.

Taste the difference?

Yes, I did. And it's burnt.

Pure. Creative. Genius.

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